In 2005, I co-founded Keller Sports, a leading European e-commerce sports brand. As Chief Creative Officer for over 15 years, I built the brand, its digital platforms, and design from the ground up, creating numerous award-winning online experiences that redefined sports shopping—before sports brands even started selling online. I maintained close collaborations with global icons like Nike, adidas, and The North Face.

In 2021, I founded Details Matter to collaborate with visionary entrepreneurs and experts to create emotionally engaging brands and products that bring meaningful value to the world in new ways.
As part of this mission, I co-founded zeroLabs, a premium non-alcoholic beer brand that crafts high-quality beers to redefine everyday enjoyment and shift perceptions of non-alcoholic beverages.

In this spirit, I also co-founded Regulate, the first breathwork app designed to empower high-performing professionals. I was responsible for creating and defining the brand name, branding, design, UX and app and continue to support the company on brand and design issues, among others. Regulate combines science-based techniques with practical guidance to help users regulate their state and excel in fast-paced work environments.

Join my journey on LinkedIn or subscribe to my newsletter.

Building something meaningful? Email me if you believe I can add value.